Snappy Brochure Copy to Launch Corporate Training Packages
Service: Inclusive Content Writing
A training company specialising in neurodivergence needed snappy brochure copy to sell their new corporate packages.
The Challenge
The company had been piloting corporate training packages for around eight months and had been collecting feedback from participants. They used this feedback to launch their packages but needed some brochure copy that said “we listen and we understand you.”
The Solution
I worked closely with an in-house designer to ensure that there was synergy between the visuals and the words. I understood that any disconnect would have been off-putting and could have potentially lost custom so I spent time familiarising myself with the existing brand guidelines.
The deliverables for this project included:
Customer personas for each package and training type (in-person, remote, or hybrid)
A 16 page brochure showcasing the new packages
The Outcome
Interest has been garnered in all aspects of the corporate packages. The company’s trainers regularly have full calendars and new clients are onboarded almost weekly. These clients include some of the best known consumer brands in the UK and Ireland.