Inclusive Marketing Strategy
New product or service you just have to tell the world about? Just want to grow your online presence? Or hit the refresh button? I can help you reach the right people at the right time in a way that is authentic and feels true to your business and brand.
From £2000 to £4800
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You want to reach a marginalised or niche audience.
You want to avoid the pitfalls of tokenism.
You want to see real growth and results whilst staying true to your values.
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I work hard to ensure that every package is bespoke, so you can select from the following variables:
A 60-minute in depth workshop to understand your brand and your goals
Trackable and sustainable objectives for each quarter
A situational analysis
SWOT and PESTEL analysis
REAL Inclusive Marketing Method audience analysis
Customer journey
Three, six or twelve strategic marketing plan
Paid media allocation (if applicable)
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Every project is unique so timelines vary. The figures below are a rough estimate of what you can expect:
3-month strategy = 6 weeks
6-month strategy = 8 weeks
12-month strategy = 12 weeks
Inclusive Content Writing
No matter where you are in your business journey, I can help you refine your messaging to make your audience feel seen, heard, and understood. Each piece is crafted with care and is informed by the REAL Inclusive Marketing Method and supported by the latest data to improve your visibility.
Check out what’s available below:
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Want content that gets you noticed by the right people and supports the bottom line? My blog posts are informed by SEO and GEO best practices and have inclusion at there heart.
The following packages are available:
One-off blog post: £280
Pack of three posts: £840
Monthly retainer (four posts per month): £1000 per month
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Instagram captions that get to the heart of the matter and help your business grow. Driven by inclusion, data, and a unique voice to cut through the noise.
My packages are all priced per month and include a monthly posting plan:
Light (Eight captions per month): £230
Standard (12 captions per month): £310
Active (20 captions per month): £500
Minimum three month commitment
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Get noticed. Grow your professional identity and reputation in a way that demonstrates your knowledge and showcases your values.
My packages are all priced per month and include a monthly posting plan:
Light (Eight captions per month): £280
Standard (12 captions per month): £400
Active (20 captions per month): £650
Minimum three month commitment
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Sales collateral that actually does its job and makes your audience feel seen, heard, and understood.
Trifold or double-sided leaflet: £290
Brochure (8 - 12 pages): £750
Brochure and leaflet: £1000
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Quality website copy to get your business noticed by the right people. Informed by SEO and GEO best practices. Infused with your unique voice and inclusive ethos.
Homepage only - £500
Two to five pages - £1500
Six to ten pages - £2500
Inclusive Marketing Audits
Grounded in the four core areas of the REAL Inclusive Marketing Method, my audits help ensure that your existing content can connect with your audience authentically and avoid the pitfalls of tokenism.
From £750
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You want to make sure that your existing content is speaking to your target audience.
You want to feel confident that your content complies with the European Accessibility Act (EAA).
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Every audit is different and the price varies based on the number of pieces of content audited. However, the following features are included as standard:
A 30-minute video call to understand your priorities
A comprehensive report with actionable recommendations
A personalised inclusion cheat sheet for creating new content
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The recommendations for your first piece of content will be delivered within five working days.
The length of time for project completion depends on the number and length of the pieces of content to be audited but in general, audits should take no longer than six weeks.
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"I've had the pleasure of working with Sarah for over two years, and throughout that time she has consistently demonstrated professionalism, dedication, and exceptional attention to detail."
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“[Sarah’s] creativity, strategic thinking, and get-it-done attitude made such a difference from start to finish.”