Content Writing to Grow a Life Coaching Subscription Service

The Challenge

The client had noticed that a recent trend in people using AI-based services to seek life coaching advice had led to a significant decline in bookings for traditional one-to-one coaching sessions. She set up a monthly coaching subscription offering bespoke resources, regular communication via a messaging app, and a monthly group coaching session at a local venue. After launch, she realised that she required a marketing strategy to grow the number of subscribers to make the in-person sessions viable.

The Solution

I analysed market trends and search data and carried out social listening to understand the kinds of topics and questions that were important to the audience. I then devised a data-driven one month strategy at the client’s request that included:

• A hero blog post of just under 3000 words targeting the most relevant primary and secondary keywords identified for SEO and GEO

• A suite of promotional Instagram posts targeting her already engaged audience of around 1000 followers

• Blueprints for three Instagram reels promoting the group to non-followers.

• Promotional emails targeting both active and inactive clients, including those who had previously engaged with the one-to-one coaching offer and had consented to receiving marketing communications.

• An advertorial-style Facebook post to add to local interest groups

The Outcome

Enough interest was generated for the group to reach maximum capacity and there is a waiting list. The client is working towards creating a second group to answer the demand generated.