Launch Campaign for a Brand Design Company With a Difference
Service: REAL Inclusive Marketing Strategy
A brand designer targeting local SMEs required a comprehensive marketing strategy so that her brand launch could make a lasting impact.
The Challenge
The client understood what she wanted to offer and how she was going to deliver this offering but she needed support to help her differentiate her brand from larger, more established competitors.
The Solution
I had an in-depth discovery call with the client to discuss her value proposition and determine her ideal marketing mix, taking into account the amount of time she had available for this kind of work.
With this information gathered, I used my proprietary REAL Inclusive Marketing Method and the RACE Model to develop a comprehensive campaign plan. Some of the deliverables in the plan included:
Mission and values statement
Competitor analysis
SMART goals
SWOT, PESTEL and TOWS analyses
Customer journey map
Customer personas
Content strategy and schedule for each channel
I then developed detailed outlines for over 40 pieces of content, including SEO and GEO blog posts, LinkedIn posts, Instagram captions and press releases as the client opted to execute these in-house.
The Outcome
The client made over 250 LinkedIn connections in her first week of launch and led to multiple leads that actually went somewhere. Her efforts were also noticed by a well-known training company who have hired her to deliver a paid training session for up to 100 local businesses, establishing her as a well-known designer in the local area.