1. Introduction

This Cookie Policy explains how Sarella Marketing ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website (sarellamarketing.com or any related Sarella Marketing web pages).

By using our website, you consent to our use of cookies as described in this policy. If you do not agree, you can adjust your browser settings or opt out using the methods described below.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or phone) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your experience over time.

Cookies can be:

●        Session cookies — temporary files deleted when you close your browser

●        Persistent cookies — files that remain on your device for a set period or until you delete them

●        First-party cookies — set directly by Sarella Marketing

●        Third-party cookies — set by external services we use on our site

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for our website to function correctly. They enable core features such as security, page navigation, and access to secure areas. You cannot opt out of these cookies without affecting how the site works.

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this data to improve the site's performance and content. We may use services such as Google Analytics for this purpose.

3.3 Functional Cookies

These cookies allow our website to remember choices you have made (such as your preferred language or region) and provide enhanced, personalised features.

3.4 Marketing and Targeting Cookies

We may use cookies to deliver content relevant to your interests and measure the effectiveness of our marketing. Where third-party platforms (such as Meta or LinkedIn) are used for advertising, those services may set their own cookies subject to their own privacy policies.

4. Cookies We Currently Use

Below is an overview of the main cookies you may encounter on our website:

Cookie Name

●        ga / gid — Google Analytics — Analytics — 2 years / 24 hours — Tracks user behaviour to help us understand site usage

●        _gat — Google Analytics — Performance — 1 minute — Limits request rate to Google Analytics

●        cookieconsent_status — Sarella Marketing — Strictly Necessary — 1 year — Stores your cookie consent preference

This list may be updated as our website evolves. We recommend reviewing this policy periodically.

5. Third-Party Cookies and Services

Our website may include features from third-party providers, which may set their own cookies. These include:

●        Google Analytics (analytics and performance)

●        Meta Pixel (advertising and remarketing, where applicable)

●        LinkedIn Insight Tag (advertising and analytics, where applicable)

●        Embedded content (e.g. YouTube videos, social media feeds)

We do not control third-party cookies. Please refer to the respective providers' privacy and cookie policies for further information.

6. Managing and Opting Out of Cookies

You can manage or disable cookies at any time through:

6.1 Browser Settings

Most browsers allow you to view, block, or delete cookies. Please refer to your browser's help documentation:

●        Google Chrome: Settings > Privacy and security > Cookies and other site data

●        Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

●        Safari: Preferences > Privacy > Manage Website Data

●        Microsoft Edge: Settings > Privacy, search, and services > Cookies

Note that disabling cookies may affect the functionality of this and other websites.

6.2 Opt-Out Tools

You may also opt out of specific analytics and advertising cookies via:

●        Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout

●        Your Online Choices (EU): youronlinechoices.eu

●        Network Advertising Initiative: optout.networkadvertising.org

7. Legal Basis for Processing

We process cookie data in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). Where required, we will obtain your consent before placing non-essential cookies on your device. You have the right to withdraw consent at any time by adjusting your cookie preferences.

8. Contact Us

If you have any questions about our use of cookies or this policy, please contact us:

Sarella Marketing

Website: sarellamarketing.com

Email: hello@sarellamarketing.com

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology, or our practices. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.